I believe you have to be willing to be misunderstood if you're going to innovate.
I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.
Iโd rather interview 50 people and not hire anyone than hire the wrong person.
Cultures, for better or worse, are very stable.
I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
Iโm a big fan of all-you-can-eat plans, because theyโre simpler for customers.