We are stubborn on vision. We are flexible on details.
If you don't understand the details of your business you are going to fail.
In the end, we are our choices.
I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.
I'm not prepared to make any multi-decade commitments.
You can work long, hard, or smart, but at Amazon.com you canโt choose two out of three.