For many people, extended reading sessions on an LCD display cause eyestrain.

I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

I don't want to use my creative energy on somebody else's user interface.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.