I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.

Will you be clever at the expense of others, or will you be kind?

A lot of people – and I’m just not one of them – believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that you’re planning for that in a way that’s going to leave you ultimately satisfied. This is the way it works for me.

Cleverness is a gift, kindness is a choice.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

For every leader in the company, not just for me, there are decisions that can be made by analysis. These are the best kinds of decisions!