I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.

The smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking.

Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.

The death knell for any enterprise is to glorify the past -- no matter how good it was.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.

It's hard to find things that won't sell online.