I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.

Focusing on the customer makes a company more resilient.

Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.

The Internet is disrupting every media industry...people can complain about that, but complaining is not a strategy. And Amazon is not happening to book selling, the future is happening to book selling.

We've got thousands of investors counting on us. And we're a team of thousands of employees all counting on each other. That's fun.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.