Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.
Jeff BezosIf you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.
Jeff Bezos