What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.

It is very difficult to get people to focus on the most important things when you're in boom times.

Strip malls are history.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

The human brain is an incredible pattern-matching machine.

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.