What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - theyโre given after all. Choices can be hard. You can seduce yourself with your gifts if youโre not careful, and if you do, itโll probably be to the detriment of your choices.
Jeff BezosThere are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.
Jeff BezosYou know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.
Jeff BezosIf you have a business model that relies on customers being misinformed, you better start working on changing your business model.
Jeff BezosA lot of people โ and Iโm just not one of them โ believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that youโre planning for that in a way thatโs going to leave you ultimately satisfied. This is the way it works for me.
Jeff Bezos