Infrastructure web services had to happen.

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

Failure comes part and parcel with invention. It’s not optional.

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.