I'm skeptical of any mission that has advertisers at its centerpiece.
The death knell for any enterprise is to glorify the past -- no matter how good it was.
If you can't feed a team with two pizzas, it's too large.
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.
Things never go smoothly.