Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

Part of company culture is path-dependent. It’s the lessons you learn along the way.

Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

You know, we love stories and we love narrative; we love to get lost in an author's world.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.