The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

I love my life. I love being an inventor.

People who are right most of the time are people who change their minds often

You're not going to make Hemingway better by adding animations.

I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.