Failure comes part and parcel with invention. It’s not optional.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

I try to spend my time on areas that I think are important for the future, and where I think I can add value.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.