Failure comes part and parcel with invention. It’s not optional.

The framework I found which made the decision incredibly easy was what I called — which only a nerd would call — a “regret minimization framework.” So, I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”

For people who are readers, reading is important to them.

If you double the number of experiments you do per year you're going to double your inventiveness.

You know, we love stories and we love narrative; we love to get lost in an author's world.

The great thing about fact-based decisions is that they overrule the hierarchy.

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.