Everything you are comes from your choices.

There'll always be serendipity involved in discovery.

Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.

I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

Am I going to regret leaving Wall Street? No. Will I regret missing the beginning of the Internet? Yes.

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

You don't want to negotiate the price of simple things you buy every day.