Everything you are comes from your choices.

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

The world is littered with corpses that predicted technology in a particular arena was done. If there's another gigantic step change out there, we don't yet know what it is.

If you only do things where you know the answer in advance, your company goes away.