The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.

Web 1.0 was making the Internet for people, Web 2.0 is making the Internet better for companies.

If we think long term, we can accomplish things that we couldn't otherwise accomplish.

I’d rather interview 50 people and not hire anyone than hire the wrong person.

When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.

People who are right most of the time are people who change their minds often

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.