I don't know about you, but most of my exchanges with cashiers are not that meaningful.

It's not an experiment if you know it's going to work.

Failure comes part and parcel with invention. It’s not optional.

What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.

I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.

Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.