Your brand is what people say about you when you're not in the room

You're not going to make Hemingway better by adding animations.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.

If you have a business model that relies on customers being misinformed, you better start working on changing your business model.

Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.

I don't want to use my creative energy on somebody else's user interface.