You're not going to make Hemingway better by adding animations.

Be proud of your choices, not your gifts.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

Cleverness is a gift, kindness is a choice.

Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.

Above all else, align with customers. Win when they win. Win only when they win.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.