I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.

When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.

I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.