The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

You don't chose your passion, your passion choses you

You don't choose your passions; your passions choose you.

You know, we love stories and we love narrative; we love to get lost in an author's world.

It's hard to find things that won't sell online.