The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

No, communication is terrible!

Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.

All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.

Invention requires a long-term willingness to be misunderstood.

We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.