Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.

I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.

I'm going to go do this crazy thing. I'm going to start this company selling books online.

... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.

We like to pioneer, we like to explore, we like to go down dark alleys and see what's on the other side.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.