What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.

Web 1.0 was making the Internet for people, Web 2.0 is making the Internet better for companies.

What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.

I'm skeptical of any mission that has advertisers at its centerpiece.

I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.