I wanted to project myself forward to age 80 and say, โOK, Iโm looking back on my life. I want to minimise the number of regrets I have.โ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldnโt regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.
Jeff BezosThe thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.
Jeff BezosAny business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.
Jeff BezosWhen you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
Jeff BezosThe balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.
Jeff Bezos