We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.

Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.

There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.

I’d rather interview 50 people and not hire anyone than hire the wrong person.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.