We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.

All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

I'm going to go do this crazy thing. I'm going to start this company selling books online.

You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.

Infrastructure web services had to happen.

Am I going to regret leaving Wall Street? No. Will I regret missing the beginning of the Internet? Yes.