Read the Declaration of Independence to your children as a tradition every Fourth of July. Make sure they understand why the word "pursuit" precedes the word "happiness."

I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.

I try to spend my time on areas that I think are important for the future, and where I think I can add value.

Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

Read the Declaration of Independence to your children as a tradition every Fourth of July. Make sure they understand why the word "pursuit" precedes the word "happiness."