Read the Declaration of Independence to your children as a tradition every Fourth of July. Make sure they understand why the word "pursuit" precedes the word "happiness."

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.

When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.

We like to pioneer, we like to explore, we like to go down dark alleys and see what's on the other side.

Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.