You don't chose your passion, your passion choses you
Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.
Above all else, align with customers. Win when they win. Win only when they win.
The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
It's not an experiment if you know it's going to work.
For people who are readers, reading is important to them.