The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.

People loved their horses, too. But you don't keep riding your horse to work just because you love it.

The people who are right a lot often change their minds.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.