I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.
Jeff BezosA lot of people โ and Iโm just not one of them โ believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that youโre planning for that in a way thatโs going to leave you ultimately satisfied. This is the way it works for me.
Jeff Bezos