I'm going to go do this crazy thing. I'm going to start this company selling books online.

It's perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today

The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

I think if people read more, that is a better world.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.

Strip malls are history.