It is very difficult to get people to focus on the most important things when you're in boom times.

Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

You don't chose your passion, your passion choses you

Work hard, have fun and make history.

Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.

Our garage was basically science fair central.