Your brand is formed primarily, not by what your company says about itself, but what the company does.

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

You don't choose your passions; your passions choose you.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.