I wanted to project myself forward to age 80 and say, โOK, Iโm looking back on my life. I want to minimise the number of regrets I have.โ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldnโt regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.
Jeff BezosIf we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.
Jeff BezosWe also have no incentive compensation of any kind. And the reason we donโt is because it is detrimental to teamwork.
Jeff Bezos