Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.

I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

You don't chose your passion, your passion choses you

Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.

I feel like in one year it's very easy to go from Internet poster boy to Internet piсata.