Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

Life's too short to hang out with people who aren't resourceful.

Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.

Lowering prices is easy. Being able to afford to lower prices is hard.

Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.

Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.