I told all of our original investors that they would lose their money for sure.

It's not an experiment if you know it's going to work.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

If you look at academic studies, you can see that stock prices are most closely correlated with cash flow. It's such a straightforward number. Cash flow is what will drive shareholder returns.

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

There's so much stuff that has yet to be invented. There's so much new that's going to happen. People don't have any idea yet how impactful the internet is going to be and that this is still Day 1 in such a big way.

Your brand is what people say about you when you're not in the room