The framework I found which made the decision incredibly easy was what I called — which only a nerd would call — a “regret minimization framework.” So, I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

The human brain is an incredible pattern-matching machine.

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's still Day One, and that it's early in the day. If anything, the rate of change is accelerating.