The framework I found which made the decision incredibly easy was what I called — which only a nerd would call — a “regret minimization framework.” So, I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”

If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.

The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.

For people who are readers, reading is important to them.

I don't buy stocks, I make stocks.

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.