Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.
Jeff BezosI think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.
Jeff Bezos