The world is littered with corpses that predicted technology in a particular arena was done. If there's another gigantic step change out there, we don't yet know what it is.

I believe you have to be willing to be misunderstood if you're going to innovate.

I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.

Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.