One of the things it was obvious you could do with an online store is have a much more complete selection.

I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

We've got thousands of investors counting on us. And we're a team of thousands of employees all counting on each other. That's fun.

I'm not prepared to make any multi-decade commitments.

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.

The world is littered with corpses that predicted technology in a particular arena was done. If there's another gigantic step change out there, we don't yet know what it is.