One of the things it was obvious you could do with an online store is have a much more complete selection.

I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

Cleverness is a gift, kindness is a choice.

One of the things it was obvious you could do with an online store is have a much more complete selection.

If you double the number of experiments you do per year you're going to double your inventiveness.

Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.