One of the things it was obvious you could do with an online store is have a much more complete selection.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

For many people, extended reading sessions on an LCD display cause eyestrain.

Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.

If you want to be inventive, you have to be willing to fail.

For every leader in the company, not just for me, there are decisions that can be made by analysis. These are the best kinds of decisions!

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.