I'm skeptical of any mission that has advertisers at its centerpiece.

Good ideas will always get funded, so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

Above all else, align with customers. Win when they win. Win only when they win.

If you double the number of experiments you do per year you're going to double your inventiveness.

If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.

Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.