If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

What's dangerous is not to evolve.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

I think if people read more, that is a better world.

Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.

Read the Declaration of Independence to your children as a tradition every Fourth of July. Make sure they understand why the word "pursuit" precedes the word "happiness."

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.