If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Invention requires a long-term willingness to be misunderstood.

All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

Work hard, have fun and make history.

One of the things it was obvious you could do with an online store is have a much more complete selection.

I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.