You cannot make a business case that you should be who you are not

Do something you're very passionate about, and don't try to chase what is kind of the "hot passion" of the day.

I think that, ah, I'm a very goofy sort of person in many ways.

Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.

You don't chose your passion, your passion choses you

But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's still Day One, and that it's early in the day. If anything, the rate of change is accelerating.

People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online.