In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts
Jeff BezosYou want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.
Jeff Bezos