I love my life. I love being an inventor.

Invention is by its very nature disruptive. If you want to be understood at all times, then don't do anything new.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

I try to spend my time on areas that I think are important for the future, and where I think I can add value.