We like to pioneer, we like to explore, we like to go down dark alleys and see what's on the other side.

If you're long-term oriented, customer interests and shareholder interests are aligned.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

We are stubborn on vision. We are flexible on details.

I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.

The death knell for any enterprise is to glorify the past -- no matter how good it was.