I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.

If we think long term, we can accomplish things that we couldn't otherwise accomplish.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

A lot of people – and I’m just not one of them – believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that you’re planning for that in a way that’s going to leave you ultimately satisfied. This is the way it works for me.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

Strip malls are history.