It's hard to find things that won't sell online.
If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.
Invention requires a long-term willingness to be misunderstood.
Part of company culture is path-dependent. It’s the lessons you learn along the way.
Cleverness is a gift, kindness is a choice.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.