One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.

I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.

People don't want gadgets, they want services.

The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.

I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.

For people who are readers, reading is important to them.