One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail; you have to be willing to think long term; and you have to be willing to be misunderstood for long periods of time.

I went to Princeton specifically to study physics.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.