What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

I'm going to go do this crazy thing. I'm going to start this company selling books online.

We change our tools and then our tools change us.

You're not going to make Hemingway better by adding animations.