What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.

One of the things it was obvious you could do with an online store is have a much more complete selection.

The framework I found which made the decision incredibly easy was what I called — which only a nerd would call — a “regret minimization framework.” So, I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”

I don't know about you, but most of my exchanges with cashiers are not that meaningful.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.