Your margin is my opportunity.

If you want to be inventive, you have to be willing to fail.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

The smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.