If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

If you're going to invest in an Internet stock, you must be a long-term investor.

You don't want to negotiate the price of simple things you buy every day.

Part of company culture is path-dependent. It’s the lessons you learn along the way.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

Your margin is my opportunity.