If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

The death knell for any enterprise is to glorify the past -- no matter how good it was.

Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.

The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.

I don't want to use my creative energy on somebody else's user interface.

We are our choices. Build yourself a great story.