Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.

I don't want to use my creative energy on somebody else's user interface.

For people who are readers, reading is important to them.

I never worked on the school newspaper.

Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.

It's perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today

Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.