Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.

Above all else, align with customers. Win when they win. Win only when they win.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.

It's not an experiment if you know it's going to work.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.