I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

Effective process is not bureaucracy. Bureaucracy is senseless process.

I feel like in one year it's very easy to go from Internet poster boy to Internet piсata.

Maintain a firm grasp of the obvious at all times.

You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.

There'll always be serendipity involved in discovery.