When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.

Maintain a firm grasp of the obvious at all times.

The world is littered with corpses that predicted technology in a particular arena was done. If there's another gigantic step change out there, we don't yet know what it is.

If you don't understand the details of your business you are going to fail.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

There'll always be serendipity involved in discovery.