When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

Determine what your customers need, and work backwards.

You don't chose your passion, your passion choses you

Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.

You don't want to negotiate the price of simple things you buy every day.

Focusing on the customer makes a company more resilient.

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.