One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
Jeff BezosOne of the things it was obvious you could do with an online store is have a much more complete selection.
Jeff BezosI wanted to project myself forward to age 80 and say, โOK, Iโm looking back on my life. I want to minimise the number of regrets I have.โ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldnโt regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.
Jeff Bezos