Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.
Jeff BezosIf you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
Jeff BezosWe watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.
Jeff BezosIf we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.
Jeff Bezos