Be proud of your choices, not your gifts.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

I like to be counted on.

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.

Things never go smoothly.

My view is there's no bad time to innovate.

If you never want to be criticized, for goodness sake don't do anything new.