Your margin is my opportunity.
If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.
What's dangerous is not to evolve.
It's not an experiment if you know it's going to work.
Your brand is what people say about you when you're not in the room
Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.