The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

Advertising is the price you pay for unremakable thinking.

We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.

Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.

It's perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today

Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.