If you're going to invest in an Internet stock, you must be a long-term investor.

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

I don't know about you, but most of my exchanges with cashiers are not that meaningful.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

I think if people read more, that is a better world.

Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.