You cannot make a business case that you should be who you are not
If you only do things where you know the answer in advance, your company goes away.
What's dangerous is not to evolve.
It's not an experiment if you know it's going to work.
Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.
Good ideas will always get funded, so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.