If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

One of the things it was obvious you could do with an online store is have a much more complete selection.

We like to pioneer, we like to explore, we like to go down dark alleys and see what's on the other side.

I'm going to go do this crazy thing. I'm going to start this company selling books online.

Cultures aren’t so much planned as they evolve from that early set of people.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.